ULKA connects technology products with readers looking for useful, practical information.
Reach readers with a relevant story
Our magazine covers personal technology, practical AI, digital services and the decisions involved in choosing them. Our subjects include mobile devices, computing, gaming, online security, hosting and productivity tools. We consider commercial stories that have a clear connection to these subjects and our audience. An enquiry starts with the product and what a reader should understand about it.
Put a product article on ULKA
A sponsored article can introduce a product, explain a feature or show a specific use case. The most useful starting point is a problem that the product helps someone address. We work with you to identify the information readers need before taking a closer look. A placement can include suitable images and links agreed as part of the brief. We confirm the scope before preparing material for publication.
Discuss partner publications
You can also ask us to discuss possible placements on partner resources. Tell us whether you want ULKA, other publications or a combination of both. We consider the subject and intended audience when discussing where a story could fit. Availability and the terms of any additional placement need separate confirmation. We do not treat an enquiry as a promise that another publication will accept a story.
Define the audience
Describe who uses the product and who makes the decision to buy or subscribe. Tell us which markets matter and whether availability differs between them. We look at the proposed audience alongside the product's purpose and the topic you want to explain. For Australian readers, local availability, currency and practical conditions may be relevant. This discussion helps us avoid a broad message that gives the intended reader little useful detail.
Choose a focused topic
We can help turn a general product introduction into a focused article idea. A topic might explain how a feature works or walk through an ordinary use case. We can also help compare the available ways to use a product when the supporting information is clear. The proposed structure identifies the questions to answer and the material needed for each section. You can review that direction before we develop the full draft.
Develop the article together
We can prepare a draft from the agreed brief and the information you supply. You can provide technical explanations, examples and corrections during the drafting process. We distinguish confirmed facts from claims that need qualification or further support. Specific wording about features, availability and pricing is checked against the material provided. The review process gives both sides a chance to resolve gaps before publication.
Send useful source material
Start with a concise description of the product and links to its official website. Documentation helps us understand the features and conditions relevant to the proposed story. Supply images that you are authorised to use, together with any required credits. Examples of ordinary product use are more helpful than unsupported superlatives. Tell us about regional limits, plan differences or other conditions a reader needs to know.
Agree the scope and terms
We discuss the format, intended placement and expected work before confirming a project. The brief should identify who supplies the text, images and technical approvals. Timing depends on the scope, the material available and the review process. Budget and currency are agreed for the proposed work rather than inferred from the enquiry. Any changes to the agreed scope or schedule should be settled before the additional work proceeds.
Make the commercial relationship clear
Paid articles carry a visible Sponsored content label. The label also appears on the corresponding promotional card. A sponsored placement does not guarantee traffic, sales, search rankings or any other result. The two layouts shown below illustrate how commercial content can be presented. They are examples of presentation and do not represent completed client placements.
Send an advertising enquiry
Use the form below to tell us about your company, product and proposed placement. Include your objective, target audience, preferred markets and desired timing. Give a budget range and currency so the initial discussion has a practical starting point. You can request ULKA, partner resources, both options or a recommendation. For editorial corrections and general questions, use our Contact page.